Vikatan: The story of the paper of record

2008

Role Concept, Design, User Experience

Client Vikatan for Kutung Design Labs

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Vikatan is No.1 Tamilnadu news publisher. Vikatan owns Various print magazines like Ananda vikatan, Junior Vikatan, Aval vikatan, Nanayam vikatan, Doctor Vikatan, Vikatan Thadam are published in digital format on vikatan.com Vikatan was started in February 1926 as a monthly publication.

Known as the Tamil Nadu's highest honor,” Vikatan is leading award recognizing tamil magazine + digital excellence. Founded in 1996 what started as a site with 15 categories is now a platform with 13,000 entries across. As content and media formats across the Internet have grown, so has the volume of content and categories on the Vikatan's platform.

Working in direct collaboration with The Vikatan’s team, we completely overhauled the platform to establish a service strategy and product experience that unlocks additional revenue opportunities while delivering more value to users through improved utility, engagement, and versatility. We took 20 years’ worth of data and built a product experience that turns what used to be merely a gallery of winners into a robust research tool for industry professionals.

Vasanth is an expert webdesigner who always focuses on and thinks about web's target. It's very good to have people like him in team because he can really come up with new fresh ideas every time we need that.

Karthick – Venkatesh - CTO